![]() “We craft these offers to make them exactly what our subscriber base wants, but they are not necessarily offers they are already thinking about,” said Raga. ![]() ![]() “Part of what makes Groupon a very effective channel is we drive incremental sales,” she said.Īs well as its regular deals alert, Groupon has a Getaways brand offering UK trips, city breaks and beach holidays for up to 70% off. Speaking at a Travel Weekly Business Breakfast at Google’s London headquarters, Raga said it was “hard to answer no” to the question of whether this amounted to spamming.īut she argued Groupon put relevant deals in front of people who would otherwise not have looked for them. Maria Raga, Groupon travel vice-president, said the daily-deals site sends “one and sometimes two” emails a day to subscribers. Groupon responded last week to the suggestion it ‘spams’ customers by arguing its daily deals drive incremental business. ![]()
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